Lots of news and much to see at the 17th edition of 4x4Fest

From Friday 13rd to Sunday 15th October, at CarraraFiere, record visitors attendance, two national previews, single-brand meetings, 3rd “The Best Off-Road” by ACSI and Stunt-man Show as well as shows, races, driving courses and excursions from the seaside to the marble quarries
Newly designed outdoor track, many activities by F.I.F. and an extraordinary opening on Saturday evening


Carrara, 29th September 2017


CarraraFiere is finalising the intensive schedule of events and shows that will celebrate the seventeenth edition of the National Motor Show of the Off-Road Vehicle, 4×4 Fest. Significant attendance by car manufacturers with their latest novelties: Great Wall, Jeep (with the new Jeep Compass), Land Rover, Mitsubishi (with Pajero One / Hundred), Suzuki, (with New SWIFT, national preview in 4WD ALLGRIP AUTO version), Toyota (with the new Land Cruiser in national preview) and Uaz, side by side with the most representative QUAD companies in the area: Polaris, Can Am, Arctic Cat and CF Moto.

Many news on the agenda, among them the launch of the new outdoor track of CarraraFiere exhibition centre, redesigned according to the latest security regulations in place to offer visitors a new and even more thrilling experience. Set up by Federazione Italiana Fuoristrada (F.I.F.), historic partner of CarraraFiere, who welcomed the challenge with great enthusiasm, the new track appears more exciting than ever and less linear than in the past years: it will feature a curvy track with lots of bends and obstacles to break the rhythm and to further entertain the audience who will test their favorite SUVs assisted by F.I.F. instructors. The adventure route will be completed by a public outflow corridor, designed according to current security regulations. The bridge, higher than in the past editions, will reach up to 10 metres and already promises unforgettable “venturesome experiences”.


More and more Exhibitors choose the only Italian dynamic event where not only can visitors admire the latest generation of off-road products, cars, quads and motorcycles, but they can also touch them by hand and test them personally on dedicated routes.

At the stand of DesarticaAdventures, Hall D, the Mercedes G Club exhibits the most popular models of the G range and the official Merchandising of the Club. Race4Tech, thanks to a ten-year research and collaboration with the most popular national off-road teams, has created a series of Made in Italy products dedicated to the OFF ROAD-RACING world, as well as dealing with assistance. News of this edition: presentation of a 3 Front Link for Nissan GR (http://www.race4tech.com/), La Biella Adventure presents new products practically tested in Bosnia, Croatia and Slovenia. MATTOUNO, with the complete range of SUNTOP soft and hard tops, ALU CAB hard tops, and then suspensions by PEDDERS, rims by GOSS, SNOMASTER, the best travel fridges and much more.

Among the exhibitors of the 17th 4x4Fest: CFMOTO ITALIA, an Italian company importing and distributing ATVs and Side by Side. PIANETA BATTERIA, from Arezzo, is part of the F.B.M. network and returns to the fair to display its products by Optima, Yuasa and Vesna, ready to equip the most extreme off-road vehicles, as well as SAITO Srl with its extraordinary enhancement kits, well-known and appreciated by all enthusiasts (www.Saito.it). 4Technique Srl, the leading Italian company in the distribution of off-road accessories, becomes 4x4Fest technical sponsor. Transmec S.r.l. works in the segment of pieces for the automotive industry and thanks to its many years of experience and quality has acquired a very demanding clientele in the first equipment, for supplying traditional cardan transmissions, special ones and components for multiple uses (http://www.trasmec.net/).

OFFROAD Lifestyle sets out to be the first Italian magazine dealing with off-road vehicles as an expression of lifestyle. All the topics that normally can’t be found on other off-road publications dealing with cars, bikes, quads and syde by syde (https://www.facebook.com/offroadlifestyle/) are covered. At 4x4Fest, visit the lounge set up at Hall B (lane 20) by Eventi 4×4, the website dedicated to events that, since 2012, is the reference point for all industry enthusiasts, with its many initiatives and suggestions and around 80.000 monthly visits. This year, the team of Eventi 4×4 will dedicate to the Italian trade show a full reportage, especially designed for the three-day event (www.eventi4x4.it). 4×4 VIAGGI AVVENTURA organises off-road trips in vehicles with passengers transport or on board of enduro and road motorbikes, bicilindric and quad bikes for small or large groups to special destinations such as Iceland, Tunisia, Algeria, Morocco, Mauritania, Spain, Corsica, Sardinia, Albania, Turkey and Peru. Group trips are guided by the staff of 4x4viaggiavventura.it with mechanical support, assistance vehicles, luggage transport, equipment and primus stove (www.4x4viaggiavventura.it).
On Saturday 14th October, the Mitsubishi Day meeting, open to all owners of SUVs by the three-diamond emblem brand, will be departing at 8.30 a.m. from entrance n° 5 (Via Maestri del Marmo) in the direction of Carrara marble quarries to finally discover the breathtaking views of Lunigiana. In the afternoon, visit at 4×4 Fest, where in the outdoor track road shows, test drives and off-road shows will alternate for the entire day, with vehicles competing in the international and Italian championship of cross country rally, supermotards, motorbikes and enduros (for info and registration: http: //www.mitsubishiclubitaly.it/raduni/mitsubishi-day-carrara/85/).

The Mitsubishi range with ASX, Pajero One / Hundred (to celebrate the centenary of the brand, the iconic 4×4 is offered in a limited edition, with 3 or 5 doors, with an exclusive design and an aggressive total black look), L200 and Outlander will be hosted at the stand by R Team, that represents the sport emanation of the japanese brand with the RalliArt logo and the playful part of the brand with the dedicated pilot school and Club Mitsubishi Italia. R Team at 4x4Fest also represents the OMP brands, Kraftwerk tools, STROPS pullings and anchorages, in addition to Powerbrake, brakes for high performance vehicles, and other accessories.

ACSI (Association of Italian Sports Centres) returns to 4x4Fest with numerous initiatives starting from the third edition of “The Best Off-Road”, in collaboration with CarraraFiere and the specialised magazine Quattroxquattro XEvolution, that will select the best off-road vehicles in the competition, prepared at a national level and set up both by specialist companies and private individuals. The evaluation of the vehicles will take into account both parameters of functionality and aesthetics. The selected ones will be awarded with a technical report that will be published on Quattroxquattro XEvolution. The awards ceremony will be held on Sunday 15th October at 4 p.m. at the Acsi stand (Hall B). The “Acsi Stuntman Show 2017” will entertain the audience three times a day with pyrotechnic shows of motorcycles and quads of the Acrobatic Quad Team. Interested visitors can meet ACSI managers at the institutional stands where they can receive information on all the activities organised and meet the affiliated ASD (For info: www.acsifuorisitrada.it; www.motorsport.acsi.it).

CSEN FUORISTRADA (National Educational Sports Centre), with the National School of Off-Road Safe Driving – SUV ‒ ATV, will be at the disposal of 4x4Fest with the school Academy 4×4 , that provides professional courses for workplace, institutions, intervention forces and Civil Defense, as well as courses for amateurs and disabled people. The school’s managers are also specialists in excursions, Raid and Experiences, 4×4 driving school for handicapped people, with a section for supporting and setting of off-road vehicles or SUVs.

FEDERAZIONE ITALIANA FUORISTRADA not only will provide technical support but will also run many activities on the agenda, from the single-brand Toyota meeting to the Corchia Tour, from the traditional quarry tours to the safe driving courses provided by F.I.F. Federal School, to the great welcome offered by F.I.F. Regional Delegates within the F.I.F. Citadel.

Among the scheduled conferences, on Saturday 14th October at 3 p.m. the meeting “Business Networking in Automotive – Opportunities and Growth for Small Medium Companies” will deepen the strategies to safeguard small/medium manufacturing companies of the automotive industry, to allow them to compete globally. The conference organised by Viaggio Italia on disability, entitled “Able to realise dreams”, will take place also on Saturday 14th October from 10 a.m. to 1 p.m. Organised in collaboration with AMIA SpA and ANFFAS Onlus Massa Carrara as organisational partners, the conference presents the initiative of Danilo RAGONA and Luca PAIARDI, who will report on their wheelchair journey across Italy and Europe, a journey aimed to discover the limits and the desire to overcome and to recognise them (http://viaggioitalia.org/).

CarraraFiere’s offer is wide and varied: you can buy tickets for one or more days at discounted rates or take advantage of the special packages created for visitors, which include Tour at Fantiscritti quarries by F.I.F, entrance to the Fair, dinner and overnight
(Info: http: //www.4x4fest.com/language/it/pacchetti-turistici/)

You can also download the entrance ticket directly from the website, to avoid the queues at the entrance on the days of the event (http://www.4x4fest.com/language/it/acquista-il-biglietto/).

4x4Fest, official partner of Motorshow, is organised by CarraraFiere in collaboration and with the technical support of F.I.F. (Federazione Italiana Fuoristrada) and with the participation of Autopromotec, ACSI (Association of Italian Sports Centres), CSEN Nazionale and Uisp (Italian Union Sport for All). 4Technique technical sponsor.

Useful info: 4x4Fest will be open from Friday 13th to Sunday 15th October, from 10 a.m. to 7 p.m.; Evening show on Saturday evening, after the closing of the show, from 9 p.m. onwards.
Full daily entry ticket € 10 ; reduced-price ticket € 7; free of charge for children up to 12 years old and for disabled people. Memberships: two days € 15; three days € 20. Entrances: entrance n° 3, Viale Colombo; entrance n°5, Via Maestri del Marmo.
Info: www.4x4fest.com;www.facebook.com/4x4fest


Désirée Baldini
Press Office 4X4FEST
Ph. +39 335 6404897
E-mail: desiree.baldini@libero.it