4×4 Fest is already back on track for its upcoming edition: a collaboration with the Motorshow of Bologna has been confirmed together with a new synergy with Autoprometec, the international biennial exhibition of the automotive aftermarket.4x4FEST 2017

Marina di Carrara, March 3, 2017

As they say, never change a winning team. The Off Road track set up by Carrarafiere at the Motorshow recorded numbers that proved the strong passion of the public for the all-wheel drive world, with 10.500 track accesses by visitors that tested cars made available by their manufactures. Thanks to this extraordinary success, the organisers of Motorshow and CarraraFiere have renewed for 2017 the agreement that will see them, once again, “allied” for the success of the next event to be held in Bologna.

In addition to the renewed co-operation with the Motorshow, Carrarafiere, the organiser of 4x4Fest, is now aiming to another strategic target, by tightening a friendship pact with the organisers of Autopromotec, an event that boasts over fifty years of history and which has steadily grown thanks to qualified exhibitors and visitors, finally becoming the leading international event able to aggregate all the automotive aftermarket product lines: from tires to car service, from workshop equipment to spare parts.

4x4Fest, now in its 16th edition, is an exhibition that represents the only Italian trade show dedicated to the world of Off Road; now, it further expands its audience, addressing in particular the professionals of the after-sales sector, as well as the multifaceted market of assistance for cars, spare parts, tires. The partnership with Bologna Fair Organisation is based on the presence of CarraraFiere and 4x4Fest within the Autopromotec event and on an intensive programme of collateral initiatives that the latter will organise within 4x4Fest with the intention of involving
manufacturers and industry professionals

The new working season for Carrarafiere has thus already started at full speed: in the upcoming months, a busy schedule of meetings with the organisers of the two important Bolognese events has been set, to define the technical and logistical aspects that will allow the 17th edition of 4×4 Fest, scheduled from October 13th to 15th, to offer its thousands of visitors the widest range of opportunities that can be expected.

“We decided to collaborate with other trade fair organisations a year and a half ago”, declares the President of CarraraFiere, Fabio Felici, who continues: “Given these results, we are now more and more convinced to be on the right track. Building synergies with important realities such as these enable us to strengthen our brands and to make known to the public, national and European, the important events that CarraraFiere organises on its own, thus increasing the number of visitors to the same, with significant advantages for the entire territory”.