- confirm and increase the consideration of the world of off-road vehicles, SUV, Quad, off-road motorcycles.
- increase promotion and communication activities of the event in the specialized press, social networks and on-line.
- increase the large number of special events with great impact for fans: test drive on track and beach, Off-road Tour at marble quarries, Off Road events for motorcycles, Pajero World Club Italia meeting, Show of 4WD and rally drivers, with the possibility of passengers on-board, Show of Paris-Dakar vehicles, Music and dj, Drivers schools exhibitions, Competions to to involve off-road clubs
4x4Fest is the only event in Italy dedicated to the world of four-wheel drive with the support of a modern and specialized fair complex with a modular system of pavilions that can meet every exhibition need, a rich schedule of competitions, events, meetings, technical tests on the track, on the beach, and in the marble fields thanks to a unique location between the sea of the Tyrrhenian coast and the most famous white marble quarries in the world. The 2015 edition registered more than 30000 visitors (many of them from abroad), increased compared to 2014 edition; 175 brands (8 foreign companies) exhibited on 40.000 sqm, half of them in the pavilions, with the most important automotive brands. We are working on increasing the internationality of the event, on the dynamism of the performances- always the “trademark” of the event-, and on widening the product list, including also the motorcycle off-road sector. 2016 EDITION TARGETS: The 16th edition of 4x4Fest aims at: